Privacy Policy & Data Protection

Protecting Your Privacy

At Make Me Beautiful, we are 100% committed to protecting the privacy and security of our customers and site visitors. Our staff are customers themselves, of both Make Me Beautiful and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at dataprotection@make-me-beautiful.co.uk

For all our services, the data controller — the company that’s responsible for your privacy— is Sugati Limited.

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact details	Why?
Deliver your purchases to you	We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)
Send you service messages by e-mail	We’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, SMS, or post, about our new products and services	To keep you up to date. We only send this with your permission
Fraud prevention and detection	To prevent and detect fraud against either you or Make Me Beautiful – unfortunate, but absolutely essential
Showing you Make Me Beautiful adverts as your browse the web	So you can see our latest products and deals
Finding out what you, and other customers, like	To ensure we are giving you what you want, and to stay ahead of the competition

 

 

Your payment information

We use WorldPay and PayPal to securely process transactions on their site. We do not see, use or keep any of your financial details.

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history	Why?
Provide customer service and support	We’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staff	So that, when you contact us, you get the best possible customer service

 

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items	Why?
Sell you things	We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns	We’ve got to do this to perform our contract with you
Finding out what you, and other customers, like	To ensure we are giving you what you want, and to stay ahead of the competition

 

Information about your phone or laptop, and how you use our website

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website	Why?
Improve our website and set default options for you (such as language and currency)	To give you the best possible shopping experience
Protect our website	To prevent and detect fraud against either you or Make Me Beautiful – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

 

 

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions	Why?
Run the survey, competition or promotion	We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

• Companies that do things to get your purchases to you, such as payment service providers and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from Make Me Beautiful

You can stop receiving marketing messages from us at any time.

You can do this:

• Through your account settings
• By clicking on the ‘unsubscribe’ link in any email

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at Make Me Beautiful, for example new designers).

 

Keeping your information

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems.If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information:

• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

 

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the Make Me Beautiful website or other Make Me Beautiful services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Make Me Beautiful.

Cookies

We use cookies on our website. These are to allow us to operate our website functionality that you need in order to shop online, such as your shopping basket’s contents.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have. 

You can contact our privacy team by dropping us a line at dataprotection@make-me-beautiful.co.uk or else through Customer Care via the Make Me Beautiful website. Or if you’d like to, you can write to us at:

Make Me Beautiful 
85 Great Portland Street

First Floor,

London

W1W 7LT
UK

We may use technology to track the patterns of behaviour of visitors to our site. This can include using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. Some of the cookies set by this site are provided by our ecommerce software to help us keep track of what is in your basket as you move around the site. Another cookie is set by Google Analytics, a piece of software that helps us improve our site by recording what people do one the site and where problems arise. The data recorded by Google Analytics is not personally identifiable.

If you have any questions/comments about privacy, you should email us.

THESE TERMS AND CONDITIONS DO NOT IN ANY WAY AFFECT YOUR STATUTORY RIGHTS